How to Improve Your Marketing Chops By Sitting In A Coffee Shop

Posted by in Marketing Direct on January 25, 2012

By Wesley B Murph

I don’t know where you live.

But in my neighborhood coffee is KING.

In fact, people worship coffee. And for some strange reason that’s always surprised me. Don’t get me wrong. I like a piping hot cup of java in the morning to get my brain lubricated with red hot marketing ideas.

But when you stop and think about it, you have to admit that coffee doesn’t taste all that good.

In any event, I’ve figured out a way to sit in my local coffee joint in order to make my marketing chops razor sharp. And while this tip “works”, I want to warn you that it is for more advance marketers. Someone who already understands that basics of direct response marketing like: an offer… a guarantee… a bold headline… and persuasive sales copy.

So keep reading if this is you because this marketing tip will help.

But if you’re new to direct response marketing then you may want to stop here.

Here’s the marketing tip:

Once a month, I’ll get a pad of paper and a pen, and I’ll head down to my local coffee joint. When I get there, I’ll buy a small cup of black coffee. I’ll add a squirt of cream to cool it down and mellow-out the flavor.

And I’ll then grab a seat closest to the flow of traffic coming into the coffee shop.

And for as long as it takes me to drink my cup of coffee, I’ll just watch people and make notes on my yellow pad of lined paper.

And while I’m looking at people, my marketing radar is working like a hound dog on a hot scent… listening for what people say.

How they are dressed?

What mood they are in?

What they buy?

Do they have kids with them?

How old are their shoes?

How do they walk?

What is their posture?

I carefully “people watch” while I’m perched in my chair.

And boy does this help me write sizzling hot marketing campaigns.

Why?

Because I am keeping my finger on the pulse of the common man.

These are the same people that are most likely to buy what I have to sell.

And as a result, I must know who they are and what makes them tick.

Famous copywriter Eugene Schwartz used a similar technique like this which is probably why most of Schwartz’s ads were blockbusters.

None the less, using my “coffee shop” approach is an advanced sales and marketing strategy that can help you stay dialed into the “everyday buyer” which can be the small difference that makes all the difference when you go to write your next marketing campaign.

And one last thing:

If you are serious about growing your business, then more than likely all you need is a few more good ideas like the one in this article.

So ask yourself this:

Where can you turn for more good ideas like what you just read in this article?

In my humble opinion, you have to be careful where you look for good ideas because just about everybody and their brother claims to be a so-called ‘business expert’.

Remember:

Saying is one thing.

Doing is another.

And most of these “talking heads” have never run their own successful small business.

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Find Out How Exciting an Event and Venue Management Diploma Can Be

Posted by in Careers Employment on January 25, 2012

By Percey Evans

Are you an energetic person who would love to have a job where each day is new and exciting? Do you enjoy attending special events and festivals? Would you be interested in a career where you could go behind-the-scenes of various events and take part in the event planning and management? Then an Event and Venue Management diploma program may be tailor made for you.

As both Montreal and Toronto are quickly moving to the top of the list of cities that host an immense amount of great events and exhibits, a diploma as an event planner in these cities is an amazing diploma to hold. What is even more wonderful is the fact that you can also take this diploma out to any other city, where the skills you have can just as easily be applied.

A diploma program to become an event planner will provide you with the skills and knowledge essential to successfully find employment in this great field of work. Becoming an event planner means you can be qualified to work in areas such as planning weddings, charity and corporate events to festivals and even the Olympics.

An event and venue management diploma focuses on everything involved in the field of event and venue planning, along with marketing; budgeting, contract negotiations; advertising and management. The courses are taught by industry professionals who have experience in the special event industry.

An event planner diploma usually takes a total of 48 weeks of full time study. The courses are offered in each of the fall, winter, spring or summer semesters of study.

The first term of an event and venue management diploma will focus on event management. These courses include special event planning; organizing an event; event co-ordination; exhibit marketing; tour management; event entertainment and production; facility management and career development. All of these modules blend a combination of theory, group work and field trips, allowing students to get a good feel for the industry.

The outline for the second term of study is business and design skills. The courses involve computer basics; event graphic design; event industry software; multimedia stage production; theatrical staging and design; finance and budgeting; event planning contracts and risk management. These modules focus on both the managerial and creative sides of the industry.

The third and final term of study in an event and venue management diploma program involves the communications and marketing module. The courses students will take include written communication; communication skills; event marketing; public speaking and stage presence; corporate presentation labs and media advertising. It is through a mix of theory, lab and written assignments that students work on their communication skills in this term which will allow them to become effective event planners.

Since events and festivals will not stop happening anytime soon, event planner diploma is a wonderful diploma to have. Become an event planner to ensure an exciting career for years to come.

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Secret of Career Building Through Headhunter Firms

Posted by in Careers Employment on January 25, 2012

By Birendra Mohan Bhattacharjee

The success of any marketing venture depends on recruiting appropriate people at vital posts in the organization. If you are sanguine of the credibility of the individual in right positions, you may expect exceptional rewards in the marketing campaign. It is the job of headhunter services to choose the right person for the right job. The task of employing the best candidate with maximum skill is vital to make the composition economically viable to the organization. It is the gain in business, which is the ultimate test of the credibility of the recruitment agency that you select for your company.

Normally two main views are observed in the recruitment of employees in a concern. The first one is the general recruitment agency that finds people for different positions, which is the common method of recruitment of employees availed by most companies. It is a proven method that suits the common entrepreneur that needs people in general and middle positions to handle the day to day work of the company. The process offers satisfactory outcome in finding candidates for general staff positions and in the junior management level.

The real challenge is about the recruitment of specialized positions that require high quality skills and relate to exceptional qualities to meet the requirements of the executive duties of companies. A professional headhunter firm is the correct answer in this situation. It is more so vital in the sphere of internet marketing and especially for executive recruitment. You will do a great favor to your company when you involve the services of the executive industry to make it easy and comfortable experience. The experienced headhunter firms maintain an up-to-date database of candidates that excel in many avenues of internet marketing in providing profitable results to their respective employers. If you are looking for candidates for key positions in your company, you need candidates with exceptional skill and talent to prove the worth of the choice and hence, should consult an experienced and professional firm for the recruitment.

The experienced headhunter firm is an excellent opportunity for candidates seeking high quality jobs through the internet. Candidates are able to create bright career opportunities by submitting relative credentials to obtain executive level positions in esteemed companies. Accordingly the website of an experienced headhunter firm reflects credentials of high quality candidates especially suitable for executive level positions to make the process simple and effective. Your career development is complete when you accept the services of a reliable headhunter firm for top executive level positions.

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